스포츠 브랜드 언더아머, 피트니스 앱 인수

http://www.uabiz.com/releasedetail.cfm?ReleaseID=894685

'글로벌 스포츠 브랜드 업체 언더아머 Under Armour (NYSE:UA)는 피트니스 앱 Endomondo와
MyFitnessPal 인수계획을 밝혔다. 총액 5.6억 달러. 2015년 1분기 말까지 마무리할 계획이다.'

February 4, 2015
Under Armour Acquires Endomondo and MyFitnessPal to Establish the World's Largest Digital Health and Fitness CommunityBrand will expand its Connected Fitness portfolio to include more than 120 million global users and advances mission to create the ultimate digital fitness community

 

Baltimore, MD (February 4, 2015) - Today, Under Armour (NYSE:UA), a global leader in sports performance and innovation, announced the acquisition of Endomondo and MyFitnessPal, establishing ownership of the world's largest digital health and fitness community. These acquisitions, which supplement UA's existing MapMyFitness and UA RECORD™ suite of applications, will further enable the brand to provide unparalleled health and fitness data and insight, in support of its universal mission to make all athletes better.